Compliance10 min read

How to Automate Ad Compliance Checking with AI

Build an automated ad compliance system that validates ads against brand guidelines, legal requirements, and platform policies. Step-by-step guide with real examples.

By Evaligo Team

Manually reviewing ads for compliance is time-consuming and error-prone. Learn how to build an automated system that checks ads against your guidelines in seconds.

⏱️ Time Savings

Teams report 90% reduction in manual review time after implementing automated compliance checks.

The Ad Compliance Challenge

Marketing teams often manage hundreds or thousands of ad variations. Each ad needs to comply with:

  • Brand guidelines — colors, fonts, messaging tone
  • Legal requirements — disclaimers, substantiated claims
  • Platform policies — Facebook, Google, LinkedIn rules
  • Regional regulations — GDPR, FTC, local laws

Building an Automated Checker

The Workflow Architecture

An effective ad compliance workflow has three main phases:

Phase 1: Capture

Scrape ads from URLs or accept image uploads

Phase 2: Analyze

Use AI vision models to extract text, colors, and elements

Phase 3: Validate

Compare against your compliance rules

Implementation Steps

Step 1: Input Configuration

Accept ad URLs, images, or landing page links. For websites, use a Page Scraper node to capture screenshots of all ad placements.

💡 Tip: The Page Scraper can crawl entire websites and capture every ad placement automatically.

Step 2: Visual Analysis

Send screenshots to a vision-enabled AI model. Extract:

  • Text content — headlines, body copy, claims
  • Brand elements — logos, imagery
  • Color palette — primary and accent colors used
  • CTAs — button text and styling

Step 3: Define Compliance Rules

Create your compliance criteria in a structured JSON format:

{
  "required_disclaimer": "Terms apply",
  "prohibited_claims": ["guaranteed", "risk-free"],
  "brand_colors": ["#2C3E50", "#3498DB"],
  "max_text_ratio": 0.20
}

Step 4: Validation Logic

Use a Prompt node to compare extracted elements against rules. Output a structured compliance report:

{
  "compliant": false,
  "issues": [
    { "type": "missing_disclaimer", "severity": "high" },
    { "type": "prohibited_claim", "text": "guaranteed results" }
  ],
  "score": 65
}

Handling Large Ad Sets

⚡ Parallel Processing

Use an Iterator node to process ads in parallel. A batch of 100 ads can be validated in under a minute.

Integration Options

🔗

API Endpoint

Integrate with your ad platform

Scheduled Runs

Check all live ads daily

🔔

Slack Alerts

Instant violation notifications

Real-World Results

Teams using automated ad compliance report:

90%

Less manual review time

3x

Faster time-to-launch

  • Fewer policy violations and ad rejections
  • Consistent enforcement across all campaigns
  • Audit trail for compliance documentation

Need Help Setting This Up?

Ad compliance requirements vary by industry and region. We can help you configure the right rules and build a custom validation workflow for your specific needs.

#ad compliance#automation#validation#marketing

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